Shaving, for women of course, not men, supposedly creates a silky smooth, porcelain texture, which is highly desirable among the Japanese. While men generally shave the areas of the face with the thickest hair growth, Japanese women get rid of their facial fuzz all over. This supposedly creates a silky smooth, porcelain texture that’s highly desirable among the Japanese. The beauty treatment has become so popular that almost all salons offer a shave as a part of their regular services. The trend was pioneered by beauty salons in Japan, and many women now believe that it is the real reason for younger-looking skin.